3 Ways to Gain a Competitive Edge

Business is all about having a competitive edge. Whatever kind of advantage you realize you have on the competition, you must capitalize on it.

Going into the real world, for instance, armed with all your DECA experience is a huge competitive edge. That prestigious four-letter word represents so much in the way of academic, career and life experiences, resume enhancement, and personal value building.

What gives you even more of an advantage? How about having a higher degree of dedication and success within DECA. This means you must develop a competitive edge within the organization itself.

Here are three simple ways to gain a competitive edge:  

  1. Preparation is always the number one tool. As I have mentioned in previous articles, my favorite bit of advice are the 5 P’s – Proper Preparation Prevents Poor Performance.  If you work to be prepared, have details figured out, plan your agenda, and are ready for any of the punches that may be thrown, you will innately have a competitive edge within DECA.
  2. A second way is to be knowledgeable of what is going on around you. Be aware of what the organization is doing, how your competition is set up and so on. Being knowledgeable of little details will show threw and will give you a leg up on lesser-aware individuals.
  3. Finally, be mindful of your surroundings. Be aware of who your competition is and understand your audience. You may want to customize your presentation based on your understanding of the judge. Adaptability is the key to differentiation, and therefore, gaining a competitive edge.  

Use these tips in competition, presentations and any other endeavor you conquer as you progress from district to state competition. Your success in DECA will reflect their use. Then you will have an even greater advantage in the real world and will truly be able to make your competitive edge count.

Follow Connor on Twitter @ConnorDECA.

Categories: Compete, HS Competitive Events, Presentation Prep, Role Play, Strategies

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