When Life Gives You Diamonds

It’s true that DECA is perhaps the greatest opportunity for student leaders across the globe. We have the opportunity to network at conferences, competitive events let us put into practice our professional skills, and numerous leadership roles give us the skills to THRIVE to our fullest potential.

Members across the country take advantage of the opportunities provided by DECA and several have started their own businesses. In this series, we will take a look into the minds of DECA entrepreneurs. I chatted with Dillon Stuart, Michigan DECA President, and her business partners, Abbie Flis, Michigan DECA Vice President of Public Relations, and Jeffrey Yuen, Skyline High School DECA President, about their new business, Chromo Marketing.

What is your business, and what are some of the biggest challenges you’ve had to overcome regarding your business?

We are an online marketing company that creates Google AdWord campaigns and social media campaigns for small to medium businesses. Our biggest challenges so far have been creating the website and writing legal documents for our business.

When did you first know you wanted to start a business? How did your business idea come about?

Dillon: I knew from a young age that I wanted to start a business, but it wasn’t until my trip to Google that my partners and I decided to start Chromo. Jeffrey and I took a Google AdWords Certification class together during our junior year, and Abbie and I have worked a lot with social media over the past few years, so we already had the qualifications in place to start our business!

How do you generate new ideas?

We generate new ideas by seeking a wide variety of different clients and by brainstorming frequently.

Who is your greatest inspiration?

Our greatest inspiration came from a business tour of Google where we witnessed the innovative, service-minded mentality of the employees. Similarly, our involvement in DECA has provided us the benefit and opportunity to share creative ideas with like-minded individuals who challenge and inspire us daily.

What is your favorite aspect of being an entrepreneur?

Abbie: My favorite aspect of being an entrepreneur is making my own goals and hours! Being independent is awesome.

Where do you see your business in five years?

In five years, we’d like to see Chromo with many partners and perhaps a few employees. It’d be so cool to have our own building as well!

To learn more about Chromo, visit their website www.chromomarketing.com.

Follow T.J. on Twitter @teejlind.

Categories: Members – Students, Profiles