Collegiate Leadership Academy 2012

Collegiate DECA hosted its annual Collegiate Leadership Academy in New York City, New York, November 15-17, 2012. The conference welcomed students from nearly 30 colleges and universities from across the U.S and Canada, and was hosted at the historic Hotel Pennsylvania located across the street from Madison Square Garden/Penn Station and within walking distance of Times Square.

The opening session keynote speaker was Michelle Tillis Lederman, author of The 11 Laws of Likability. Michelle’s participation was sponsored by the American Management Association.

Students and advisors then experienced exclusive behind-the-scenes tours and presentations in five industry tracks: Sports and Entertainment Marketing; International Business and Finance; Advertising; Hospitality and Culinary Arts; and Fashion Merchandising and Retail Management. Using information from on-site visits and presentations by industry professionals, combined with the knowledge they brought with them from their classroom learning and real-world experiences, members worked in teams to solve their case studies. But of course, it wasn’t all work and no play. The Radio City Rockettes dazzled us with their legendary performance in the annual Radio City Music Hall Christmas Spectacular.

The closing session featured a Dress for Success and Interviewing presentation by Men’s Wearhouse, followed by the announcement of our team case study winners.

Case Study Winners

Congratulations to the top teams in the Collegiate Leadership Academy case study competition. Students were randomly placed in teams before venturing around New York City for their track-specific tours and presentations, enjoying the city while gathering vital information to solve their real world cases. They were then judged by industry professionals on their ability to analyze their case study situation and present their recommendations. Here is a list of the winners.

Case Studies

Student teams received a track-specific case study that was developed in cooperation with one of the partner companies. The information for the case study was given before the off-site experiences, where additional information was presented to use in solving the case. See an example of a case study evaluation used in this past year’s event. Note: The case studies for the other tracks were not made available to the public because they contain privileged information only shared with the track participants.

Social Media Challenge

The Collegiate Leadership Academy was one of many DECA Inc. conferences hosted that same weekend. To highlight participation and the excitement of CLA we held our very first Social Media Challenge. Students were given a list of things to photograph, video record, and post on social media using the tag #DECAsuperweekend. The Social Media Challenge ended with a tie between Maliz Mahop from Syracuse University (NY) and Abraham Thombiano from Dixie State College (UT). Each earned a $50 DECA Images gift certificate for their posts throughout the conference.

Speaking of social media, follow us on Twitter @collegiatedeca; on; and on

Plan for next year!

The Collegiate Leadership Academy gives a different experience every year with new tours, new companies, and new case studies. Planning to attend the conference is incredibly easy. Take a look at the Trip Planner guide to see what attractions and activities you can plan for while in New York City, as well as a tentative plan for the CLA conference activities. EXACT DATES AND LOCATION TBD.

Related Links

DECA Direct

Upcoming Regional Conferences

Collegiate DECA on Facebook

Collegiate DECA on Twitter

Collegiate DECA on YouTube

Categories: Conference Highlights, Reviews