Develop a marketing campaign for a full estate sale that will utilize the live auction method and include both real estate and personal property with the National Auction Association. Present your marketing campaign in a video presentation composed by one to three DECA members from a chapter. Participants will present their social, print and email direct marketing strategies in a 4-minute maximum video.
Recognition
The top three teams will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference (ICDC) in Anaheim, CA.
Challenge Timeline
- Challenge Begins: September 1, 2023
- Challenge Submission Deadline: February 1, 2024
- Top 3 Teams Announced: February 23, 2024
- Top 3 Teams Travel to ICDC: April 27-30, 2024*
*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.
