You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.
A new study has shown that 44% of millennial parents/guardians bring their children along on vacations. That number significantly rises when the destination city includes theme parks and other major attractions. Needy Baby was created to help travelers with children. Rather than having to pack strollers, car seats and other items, travelers are able to rent the needed items through Needy Baby.
Currently, Needy Baby is only servicing one city, however, that city is the top tourist destination in the United States. The city is known for its amazing theme parks, proximity to beaches and family activities.
Needy Baby not only offers the rental of needed equipment, but it also delivers, installs and picks up the equipment. Customers simply create an online account through the Needy Baby website or mobile app, select the desired items and duration of time, set delivery location, and make payments.
The owner of the company is excited to begin offering this service to travelers, but is unsure how to promote the company and its service to the target market. The owner has asked your team to develop a promotion plan that will introduce the company and its services to those traveling with children. The plan must include an explanation of effective communications channels.
In addition, the owner would like your team to suggest other products that those traveling with children might need or want during a vacation. The owner wants to ensure that Needy Baby is the solution to all child-related travel needs.
