4 Ways to Stand Out to Employers When Searching for a Job

Brenden Koenigsman | Fort Hays State University Collegiate DECA

No matter what career path you choose to pursue, you will have to do some marketing after college. What does marketing have to do with being a personal trainer or a nurse? In order for you to land a good job in the first place, you will have to market the one thing you know the most about: yourself!

The job market is extremely competitive, and without the right skills it can be tough to get your dream job. You will have to show to potential employers that you are the best of the best, the cream of the crop, a perfect fit for the job, and better than everyone else.

These tips and tricks will help you make a lasting impression on employers and land your dream job.

1. Make a personal connection with your interviewer.

If you know who will be interviewing you, look them up on social media. Finding something both of you are interested in is a great way to make a personal connection with your interviewer. If your interviewer likes to golf and you were on the golf team in high school, you might bring it up if they ask about your personal life.

Of course, make sure you do this appropriately, and it is relevant to the conversation. Making a personal connection doesn’t really prove your qualifications, but when reviewing potential candidates your interviewer might think of you first!

2. Send a follow-up email after the interview.

This is something few people do, and it really makes a good impression on your interviewer. After your interview, send an email to your interviewer or the Human Resources Department thanking them for the interview. Include a brief recap of the interview and that you look forward to hearing from them.

Even if you don’t get the job, it is still a good idea to send a thank-you email. This could possibly turn your setback into an opportunity, if the person they hired doesn’t work out, they may just give you a call back!

3. Optimize your social media pages for your career

You should always assume that employers will view your social media pages when searching for the right candidate for a job. While your friends and family might enjoy the vacation photos you posted, your employer might be looking for other things.

Doing things like sharing business articles, following business pages, and of course posting about your experiences in DECA will show that you are career-driven and focused on your future. You should also delete any photos or posts that might be off-putting to employers.

4. Network, network, network!

Building your professional network early on is immensely important for your career. A whopping 85% of jobs are found through networking! It is always nice to know someone who is currently employed at the company you want to work for. If that person can recommend you for the job, they may contact you for an interview before they go through the trouble of making a job listing!

LinkedIn is a great tool for you to connect with professionals in your industry and learn more about the company you are applying for.

This article was written by Fort Hayes State University Collegiate DECA member Brenden Koenigsman. Follow Collegiate DECA on Twitter @CollegiateDECA.

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