The​ ​Future​ ​is​ ​Now:​ ​Social,​ ​Digital​ ​&​ ​New​ ​Media​ ​Marketing

Grace Murphy | Power Trip Power Team
Jessica Meillier, FIDM/Fashion Institute of Design & Merchandising

Why​ ​is​ ​social​ ​media​ ​important​ ​to​ ​the​ ​world​ ​today?​

With​ ​social​ ​media,​ ​anyone​ ​can stay​ ​connected​ ​to​ ​anything​ ​going​ ​on​ ​around​ ​them ​or​ ​across​ ​the​ ​world,​ ​with​ ​easy accessibility.​

Ninety-two percent ​of​ ​business​ ​owners​ ​say​ ​that​ ​media​ ​marketing​ ​is​ ​important​ ​to​ ​their business,​ ​but​ ​85%​ ​do​ ​not​ ​know​ ​what​ ​they’re​ ​doing​ ​when​ ​they​ ​try​ ​to​ ​use​ ​social​ ​media.

Generation​ ​Z​ ​are​ ​the​ ​best​ ​at​ ​living​ ​in​ ​the​ ​digital​ ​world​ ​right​ ​now.​ ​In​ ​fact,​ ​during​ ​FIDM’s learning​ ​lab​ ​titled​ ​“The​ ​Future​ ​is​ ​now:​ ​Social,​ ​Digital,​ ​&​ ​New​ ​Media​ ​Marketing,” at the 2017 Ultimate DECA Power Trip, ​it​ ​was estimated​ ​that​ ​nearly​ ​90%​ ​of​ ​jobs​ ​will​ ​demand​ ​social​ ​media​ ​skills​ ​in​ ​the​ ​next​ ​few​ ​years.

In​ ​order​ ​to​ ​be​ ​sure​ ​that​ ​a​ ​digital​ ​media​ ​account​ ​or​ ​post​ ​is​ ​successful,​ ​there​ ​needs to be:

  • An​ ​increase​ ​in​ ​acquisition
  • An​ ​increase​ ​in​ ​acquisition
  • Engagement​ ​within​ ​the​ ​followers
  • Direct​ ​response​ ​to​ ​the​ ​followers

Every​ ​situation​ ​is​ ​different​ ​when​ ​you​ ​think​ ​about​ ​achieving​ ​these​ ​goals,​ ​so​ ​you​ ​must know​ ​the​ ​target​ ​consumer​ ​and​ ​how​ ​to​ ​talk​ ​to​ ​them.​

The​ ​future​ ​is​ ​now​ ​and​ ​the​ ​impact that​ ​social​ ​media​ ​has​ ​across​ ​many​ ​industries​ ​is​ ​astonishing,​ ​so​ ​start​ ​researching​ ​and learn​ ​how​ ​to​ ​use​ ​social,​ ​digital,​ ​and​ ​new​ ​media​ ​marketing​ ​today.

This article was written by Power Trip Power Team member, Grace Murphy. You can follow Grace on Twitter @GraceMurphy22.

Comments