South County DECA Shows How They Practice for Performance

Vera Woodson | South County DECA

Week one into the return of school can be a little daunting, but that wasn’t the case for the Advanced Marketing students in Mrs. Woodson’s class at South County High School though!

The first challenge of the year directed students to research and present their findings of the Town of Occoquan, Virginia. The rich history of this little community was the backdrop to the classroom competition. Students visited, surveyed, analyzed and documented their findings as they created a promotional campaign to inject engaging activities into Small Business Saturday, sponsored by American Express.

The winning team, which included students Jasmine, Mahjabeen, and Lana, provided a promotional roadmap that included an execution timeline, developed a new logo, and introduced new visitors to the wonderful and historic elements featured around the town.

Utilizing the magnificence of the waterway, students included activities that supported events by water and by land. The events were created to surprise and delight visitors and residence to come back and shop again and again.

The growth of Occoquan is due in large part to the increase in revenue flowing through Northern Virginia during the economic surge of over a decade ago. The increase in property values and the uptick in median income has increased the spending power in the town, however the access to the shops is hindered by the limited parking during large scale events. Students utilized project-based learning skills to mobilize the residents and visitors in new and unconventional ways.

The success of the team proved to come from keeping the central theme “Shop Small” throughout all of their ideas. The best ideas keep the goal of the consumer in mind, and target their motivations to buy.

“I can’t believe we won! Everyone was so good,” stated Mahjabeen, as they accepted their prized “Summer Fun” beach bag and inflatable watermelon rafts.

It is the talent of these young up-and-coming business women who will change the retail landscape in the future. We hope they continue to practice for performance, as they head to district and state competitions, as well as the 2018 International Career Development Conference!

This article was written by South County DECA advisor, Vera Woodson. You can follow South County DECA on Twitter @SoCoDECA.

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