Collegiate DECA Announces the 2017-2018 Business Research Topic

Below is the Business Research Topic for the 2017-2018 Collegiate DECA year.

This topic is also the center of Collegiate DECA’s ENGAGE conference and program.

The 2017-2018 topic is the development or enhancement of an online presence management strategy. Students will collaborate with a local business or organization to analyze the company’s current online presence and how it impacts the company’s brand. Students will then develop and present a plan to improve or implement the online presence management strategy.

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