2016-2017 Collegiate DECA Competitive Event Topics

Members returning to campus this fall may be interested in the topics for the Business Research Event and the Emerging Technology Marketing Strategies Event.

Both events change topics annually.

Get ahead of the competition and start preparing your event today.

Business Research Event 2016-2017 Topic

The 2016-2017 topic is the development or enhancement of a social, local, mobile (SoLoMo) strategy. Students will collaborate with a local business or organization to analyze current promotional strategies and practices and then develop and present a strategic plan to improve or implement social, local, mobile strategies and practices.

Emerging Technology Marketing Strategies Event 2016-2017 Topic

The objective for the 2016-2017 year is to create a comprehensive emerging technology marketing strategy for a fitness center. Emerging technology strategies include, but are not limited to, websites, mobile applications, social media outlets, animation, videos, and the like. The strategy should include a clearly integrated brand identity for the fitness center.

Learn more about Collegiate DECA’s competitive events here.

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