5 Fashion & Social Media Trends for 2016
If there’s one thing that fashion and social media have in common, it’s that they are both in a constant state of change.
There is always a new trend, a new fashionable color, a new social media platform – even a new feature on a social platform. The list can go on and on.
Fashion and social media’s vast interconnectivity will no doubt affect key aspects of both industries.
The following are key trends happening in the connected world and fashion and social media in 2016.
1. The top social platforms for fashion are those that are most visual: Instagram, YouTube, Pinterest, and recently Snapchat.
The best day of the week to post fashion pictures on Pinterest is Thursday. Fashion influencers are aware of this and can make between $500 and $100,000 per brand mention. This of course depends on their individual reach. For some social media fashion inspiration, check out the Instagram accounts of the following FIDM Alumni: Lindsey Albanese (@lindsayalbanese), Cody Saya (@radbuddha), Lauren Conrad (@laurenconrad), Julie Sarinana (@sincerelyjules) and Bri Emery (@designlovefest).
2. Snapchat is changing the landscape of overly curated social media.
Most fashion influencers carefully curate their posts to project their best “selves” and Snapchat is slowly changing that. Lucie Greene of JWT Intelligence says Snapchat is emerging as “the aspiration of amateur.” Notable FIDM Alumna Chriselle Lim uses Snapchat to show stolen moments with her daughter and behind-the-scenes looks at her photo shoots.
3. Social media has altered the traditional trend cycle and will continue to do so.
For years, trends emerged from high end designers and trickled down to the street or started as street trends and bubbled up to the high end designers who adopted them into their lines. Marc Worth, original co-founder of trend forecasting company WGSN says, “Social media dictates trends today. The trend emerges overnight and disappears almost as quickly.”
4. Traditional fashion shows are changing their tune.
Social media has allowed the consumer access into Fashion Week in a way they had before. That amount of access makes it much harder for a designer and their collection to stand out from the crowd. This past February’s New York Fashion Week showed that some designers are already willing to try something new. Kanye West’s much-talked-about Yeezy Season 3 was debuted in conjunction with the release of his album “The Life of Pablo” and was much more a theatre production with 1,200 models listening to the album in its entirety. Diane von Furstenberg’s fashion show featured vignettes of models acting out scenes that “real girls” might find themselves in: leaving the house for the day, at work, getting ready for a night out on the town. Von Furstenberg is a member of FIDM’s Industry Advisory Board.
5. Social media is causing some consumer fatigue.
Vanessa Friedman of The New York Times calls this “the law of unintended consequences.” Now, in addition to seeing the fashion shows from Fashion Week streaming live, you can see behind-the-scenes, follow the models on social media to see their own personal pictures and Snapchat stories of the shows, and bloggers offer the shows from their perspectives as well. By the time the clothes actually hit the stores, six months later, retailers are finding that the consumer already sees the clothes as old and last season. Social media has contributed to the “I want it now” culture and fashion is not exempt. Many designers are looking into ways to combat this fatigue by changing the dates of their fashion shows, only having one show a year, and making the clothes available closer to the show.
It is clear that fashion and social media are going to continue fusing together and creating something new and exciting. You may be thinking, how is this going to affect me? High school and college age students are in the ideal position to take advantage of these new opportunities in fashion and social media. LinkedIn saw job postings increase by 1300% in the past three years and it is expected that 90% of jobs will require social media skills in the next year!
If you have the following skills, you should consider a career in social media:
- Good listener
- Pattern recognition
- Strong writing skills
- Public speaking
- Customer service
FIDM is one of approximately 12 colleges in the country offering Associates and Bachelor’s degrees in Social Media. In these programs students to learn to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth.
FIDM is in the unique position to educate students who want a career in both fashion and social media. With four California campuses strategically located in Los Angeles, Orange County, San Diego, and San Francisco, students are immersed in the heart of the fashion, entertainment, and design industries. If you think you might be interested in a career in social media, fashion, entertainment, or design, go to fidm.edu or take the FIDM Career Quiz.
Follow FIDM on Twitter @FIDM.