2014-2016 Collegiate DECA Competitive Events Program Updates
The Collegiate DECA Advisory Council met in January 2014, to analyze the competitive events program and make recommendations to modify existing events and add additional events.
Below are highlights of the recommendations put forth by the advisory council and approved by DECA’s Board of Directors. The changes and additions will better position Collegiate DECA to serve students and advisors.
New Event Approved for 2015-2016
Beginning with the 2015-2016 academic year, Collegiate DECA will offer a new event called Event Planning. This new event will be a team case study challenging participants, acting as event planners, to describe how they would plan various events for clients. Each case study will present a new client seeking help planning an event. The Event Planning event will broaden Collegiate DECA’s footprint in the hospitality and tourism areas.
Event Changes for 2014-2015
Beginning with the 2014-2015 academic year, the Finance Exam will contain five to six questions related to basic accounting concepts and principles. Previously, accounting questions were not present in the Finance Exam. The council felt strongly that finance majors should know basic accounting concepts and principles.
Event Changes for 2015-2016
Beginning with the 2015-2016 academic year, the Financial Statement Analysis Event will be modified from a Prepared Business Presentation to a Team Case Study. This modification is designed to increase overall participation in the event.
Event Topics for 2014-2015
Collegiate DECA will add three new competitive event topics for the 2014-2015 school year.
1. Business Research Event
Participants in the Business Research Event will be tasked with developing a strategic plan to improve overall customer experience. Participants will analyze a business’s or organization’s current customer touch points and identify ways in which customer experiences can be improved in stores, online, via email, via phone, etc.
2. Emerging Technology Marketing Strategies Event
Participants in the Emerging Technology Marketing Strategies Event will be tasked with creating a comprehensive emerging technology marketing strategy to provide financial literacy training and advice to college and university students. Emerging technology strategies include, but are not limited to, web sites, mobile applications, social media outlets, animation, videos, and the like. The ultimate goal of participants is to provide information to college and university students to help them make informed financial decisions.
3. Financial Statement Analysis Event
Participants in the Financial Statement Analysis Event will be tasked with comparing the financial standing and ratios of Southwest Airlines and JetBlue Airways.
Levels of Competitive Event Participation to be Evaluated
DECA staff, council members, and the board of directors will review the levels of participation in all competitive events. Many events have high levels of engagement and participation while a few do not (i.e.., Business Law). Events may be eliminated or modified if low participation can be tracked over multiple years.
Collegiate DECA Wants Your Input!
Please take five minutes to complete the survey at https://www.surveymonkey.com/s/COL2015CETF. Data collected will be useful to DECA staff, council members, and the board of directors in recommending ways to improve the Collegiate DECA competitive events program.
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